We often receive questions from installers and contractors about how to generate more leads, and ultimately how to convert those leads into sales. In the article linked below from Greentech Media, findings from the National Renewable Energy Lab are summarized. The NREL report sought to determine the leading factors that drive a solar "considerer" to becoming a solar buyer.
Surprises from the report: For one, more competition seems to be a good thing for installers under some circumstances.
Unsurprisingly, financing and financial resources play a large role in driving sales.
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8 years 5 months ago